Some good insights from SEO guru Neil Patel https://neilpatel.com/blog/company-culture/ : Have you ever heard of National Novel Writing Month? Every November, thousands of writers from around the world commit to writing a 50,000-word novel in just one month. And in 2017, a record number of people (384,126 total) participated. And this year, they expect over 400,000 . It’s even produced some bestsellers along the way. While to some this might sound like self-inflicted torture, it’s actually an awesome exercise that encourages participation in the art of storytelling. And that makes it something that businesses can learn from. Storytelling and the elements that surround it are some of the most important tools in your marketing arsenal. The culture you create and the stories you tell can help you make an impact on your audience. And when you get all of those elements right, you can create an unstoppable brand that will be profitable for years to come. In this article, I wan...
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