Insights from the guys at SEO Butler Introduction: Hey pals – long time no speak! We’re back with a brand new weekly blog series, ‘Words From The Wise SEO’: where the seasoned pros of the industry will be sharing tried-and-tested hot tips, tricks and takes on how to improve your rankings. Our premier post is by Amazon SEO Consultant , Tom Buckland, who has some ideas about how Amazon’s algorithms are quite similar to Google’s, circa-2010. Do you agree? Read on to find out… Get Notified via Messenger About New Content Just Like This How Amazon’s Algorithm Is Google’s, Pre-2010 Background Before the Panda and Penguin updates of 2011/2012, Google used to be a wonderful place. It was easy to rank using black and white hat SEO techniques. Content was easy. Any links would do. Life was great. Then in 2011, a major update called the Google Panda update hit and changed the game forever. 12% of search results were affected ! That’s the biggest impact an update has ever had. In April 2...
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